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Paid Media Strategy
Plan and optimise acquisition across Google, Meta, and LinkedIn for domestic and international audiences.
Performance Marketing Lead
Open to Performance Marketing Lead roles · Remote
Turning ad spend into growth.
I'm Nakul Tyagi — a data-driven performance marketer running campaigns for brands in India, the USA, Europe and Australia, focused on full-funnel growth, smarter acquisition and conversion experiences that move business metrics.
Google Ads · Meta Ads · LinkedIn Ads · GA4 · CRO
NT
EdTech regional campaign−39% CPA
E-commerce result5× ROAS
B2B lead generation₹100 avg. CPL
A little about me
Strategy meets performance.
I manage paid media with a business-first mindset: connect acquisition to what happens after the click, identify friction, and optimise toward outcomes—not just surface-level metrics.
5×ROAS achieved for an e-commerce brand
₹18LMonthly ad budgets managed
₹100Average CPL for qualified B2B leads
11Industries scaled across
What I do
Performance, end to end.
From campaign structure and creative tests to analytics and conversion optimisation, I focus on the levers that improve efficiency and revenue outcomes.
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Full-Funnel Optimisation
Improve the journey beyond the ad click by analysing landing pages, checkout flows, bookings, and conversion drop-offs.
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Analytics & Insights
Use performance data and user-behaviour insights to uncover friction, inform budget decisions, and communicate results.
Selected work
Results, not just reports.
A closer look at how I plan, test and scale campaigns.
ODA Classes · Winning Bharat's parents in their own language
Problem
English-first ads were costing ₹836 per enrollment in Tier 2 & Tier 3 cities.
Approach
Rebuilt the account into separate Hindi, Marathi, Gujarati and Kannada campaigns, geo-targeted by state, with creatives built around how regional parents decide on their child's education. 500+ ad sets tested.
02Eyewear · Meta Ads · 6 months
IRUS Eyewear
From 0.51× to 5.06× ROAS. A full-funnel Meta Ads strategy paired Kartik Aaryan brand creatives with audience warming and catalogue retargeting to turn awareness into purchases.
Read the full case study PDF · 8 pages ↗5.06×
Return on ad spend, up from 0.51×- Cost per purchase
- ₹3,928 → ₹367
- Purchases
- 28 → 100
- Ad spend
- ₹1,09,991 → ₹36,672
- Cost per purchase reduction
- 90.7%
03Eyewear · Meta Ads · 3 months
Idée Eyewear
Rebuilt the purchase journey with awareness, consideration, and conversion campaigns, using segmented audiences and dynamic catalogue ads to improve efficiency.
3.62×
Return on ad spend, up from 0.51×- Cost per purchase
- ₹3,928 → ₹911
- Purchases
- 28 → 115
04Visa services · Paid media
VisaLiv
Rebuilt lead acquisition around eligibility questions, conditional forms, and location-specific creatives to bring the sales team more qualified enquiries at a lower cost.
80.3%
Lower blended cost per lead- Blended CPL (rounded)
- ₹132 → ₹26
- Qualified lead volume
- +30%
05B2B SaaS · Dec 2025 – Mar 2026
AI Voice Agent
A paid acquisition turnaround measured through the entire lead-to-demo-to-sale funnel. Monthly sales grew from two to six as lead costs fell and ad spend more than halved.
70%
Lower CPL from December to March- Cost per lead
- ₹417 → ₹123
- Revenue over four months
- ₹13.04L
- Leads over four months
- 969
- Sales over four months
- 21
Career journey
Experience built around outcomes.
Paid media execution, client ownership, and conversion-focused optimisation.
MAR 2026 — PRESENT
DigiPanda Consulting Pvt Ltd · Noida
Performance Marketing Lead
- Lead full-funnel optimisation across campaigns, landing pages, checkout, and booking flows.
- Own client relationships and lead KPI-setting and campaign planning meetings.
- Track Cost per Booking and Cost per Visit against revenue to guide budget allocation.
- Generated qualified B2B leads at an average CPL of ₹100 through targeted funnels and audience segmentation.
- Use GA4 and Microsoft Clarity to understand behaviour and identify conversion drop-offs.
JUL 2025 — MAR 2026
DigiPanda Consulting Pvt Ltd · Noida
Performance Marketing Executive
- Planned, executed, and optimised Google Ads, Meta Ads, and LinkedIn Ads campaigns across domestic and international accounts.
- Achieved 5× ROAS for an e-commerce brand through testing, audience refinement, and creative optimisation.
- Managed ₹18 lakh per month in ad budgets while maintaining profitability and stable performance.
- Improved conversion rates with creative, copy, and landing-page A/B tests plus remarketing.
- Used GA4 and reporting dashboards to guide optimisation and worked with design, content, and sales teams.
MAY 2024 — JUL 2024
International Affairs Department · Noida
Digital Marketing Intern
- Managed social media accounts to improve brand visibility and engagement.
- Coordinated with clients, shared campaign updates, and supported campaign planning.
- Created content ideas, short-form scripts, and captions aligned with brand goals.
- Supported audience research and performance tracking.
Cross-industry experience
Different audiences. Different funnels.
Experience across Edu-Tech, lead generation, e-commerce, bookings, apps, and B2B/SaaS categories.
✦ Edu-Tech
✦ Petcare supplements
✦ Finance app installs
✦ Matrimony leads
✦ Real estate
✦ Eyewear
✦ Doctor bookings
✦ AI voice agent / SaaS
✦ Villa bookings
✦ Stock market leads
✦ Visa appointments
✦ Clothing / D2C
Toolkit
The platforms behind the process.
Paid media & growth
Tracking & measurement
Certifications
Google Ads SearchGoogle Ads DisplayGoogle Ads VideoGoogle Analytics (GA4)HubSpot Digital MarketingHP Data Science & AnalyticsJPMorgan Excel Job SimulationMeta Business WhatsApp Marketing
Education
Learning that supports the work.
Amity University, Noida
Bachelor of Business Studies · CGPA 8.1
September 2022 – May 2025
Modern Public School, Delhi
Class XII: 90% · Class X: 86%
2019 – 2022
Have a growth challenge?
Let's make your next campaign count.
Based in Noida, India · Open to full-time roles and remote opportunities.
Open to conversations about performance marketing, acquisition strategy, and conversion growth.